Use the power of the market place where ever possible. Fly only those airlines that treat us the way we want to be treated even if it costs a little more. Believe it or not, some people just want the cheapest fare no matter how they are treated (Not me). And where we don't have a choice because of collusion among the airlines, fight like hell. The same principle applies to all you do business with. If I get screwed by a business, I never do business with them again and tell all who might do business with them, unless the business sincerely makes it right for what they have done.